The IACC-Americas (The International Association of Conference Centers) Emerging Trends Committee released the first comprehensive Guide to Social Media for the hospitality industry at the association’s 31st annual conference in Houston last week.
The Emerging Trends Committee represents the perspective of the incoming generation on issues that may have an impact on IACC and/or the conference center industry. As Co-Chair of the Committee, Sarah Vining, newly named IACC Board Associate, and Marketing Manager at The National Conference Center in Leesburg, VA, co-authored the Guide with Co-Chair David Haas, outgoing Board Associate.
According to Vining, the goal of the Guide to Social Media was to help conference centers and other meeting venues “successfully launch a brand’s social media strategy.” The Guide features a detailed look at 23 social media platforms as well as easy-to-follow Descriptions, Target Markets, Objectives, and Best Practices for each channel. These platforms include currently popular platforms such as Twitter and LinkedIn as well as emerging platforms such as Foodspotting and Pinterest.
Vining noted, “Beyond traditional advertising and public relations efforts, social media is another media outlet marketing teams should be utilizing to reach clients and guests. To win group business, guests and planners both expect conference centers and hotels to be reachable via social media channels.”
The entire IACC Guide to Social Media is available on the IACC website.