The Americas Meetings & Events Exhibition (AIBTM) has announced today the addition of six education sessions at AIBTM 2012.The three-day networking event, held June 19 – 21 in Baltimore will feature a full day of education, followed by two days of exhibitions.
These sessions, presented by Meetings Professionals International (MPI) and the Association of Corporate Travel Executives (ACTE), will help redefine how to make meetings and event marketing programs measurable as well as a more consistent and responsive meeting experience for all.
The following three sessions presented by MPI on Tuesday, June 19, will focus on The Practitioner Series: Determine the Business Value of Meetings and Events and will be led by Bill Voegeli, President Significant Research LLC, and John Nawn, Meetings Support Institute: The Case for Measurement ; Measuring What Matters and Communicating the Value of Your Meeting or Event.
Supporting the same overall theme, ACTE will offer three sessions exploring additional ways of delivering ROI: Leveraging Emotional Engagement to Improve the ROI of Your Meetings; Cost-Savings: Tips & Insider Information from Road Warriors and—in a provocatively titled session—Is It Time to Eliminate the Hotel RFP Process?
For more information about ways to attend AIBTM, visit www.aibtm.com/visiting.