Already under construction and estimated to open in 2014, the 120-room hotel and condominium at 20 W. 53rd St., a prominent address in New York, is likely to be branded Baccarat, the famous French luxury house famous for its glassware, according to a report by the New York Post.
The 45-story hotel/condo tower being developed by Sternlicht [as in Barry Sternlicht, a Starwood Hotels founder] and Tribeca Associates will be flagged with the 5-star name, according to a a city Department of Environmental Protection permit at the site that calls the project “Baccarat.”
The project is slated to open in 2014. Sternlicht has tried to get the brand off the ground for years.
Plans for Baccarat resorts in Hawaii, Atlanta and Anguilla were put on hold after the 2008 crash.