August 2013

Midtown Manhattan Makeover for Lux Boutique


The Benjamin, a luxury boutique hotel in midtown Manhattan situated on 50th Street and Lexington Avenue, is wrapping the final phase of its full-scale, multi-phase $10 million dollar renovation.

The room redesign is completed, and the renovated and restyled guestrooms and suites are now available for guests. Some of Rottet's favorite design details were reserved for the final pièce de résistance, The Benjamin's premier suite, which will be unveiled in early 2014. In tandem with the guestroom re-design, new partnerships and programming will be launched this fall, including updates to the hotel's noteworthy Sleep Program and pet offerings curated by BarkBox.

An earlier noteworthy addition to the three-year project was the addition of The National Bar & Dining Rooms by Iron Chef Geoffrey Zakarian.

The revamped accommodations feature a palette of whites, silvers, mink and golds. Select suites include a kitchenette that features a spiral-patterned wall covering designed exclusively for The Benjamin by Rottet Studio.

The rooms redesign is the finishing piece of the improvement project, which also included the renovation of the second floor with five residentially styled rooms for events and meetings, and an intimate Benjamin Guest Lounge and a new lobby. Last fall, stylist Federico Calce unveiled Federico Hair & Spa at The Benjamin, which offers 24/7 access to blowouts, color, cuts, manicures and massages in-salon or in-room.

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