The National Business Travel Association (NBTA) will change its name next year to the Global Business Travel Association (GBTA). The announcement was made during the first general session of the 2010 NBTA International Convention & Exposition held this week in Houston.
“…my primary strategic focus is taking NBTA from being a national organization to being a truly global business group that gives you seamless access to best-in-class resources, information, and the global network you need – anytime, anyplace,” said , Craig Banikowski, NBTA president and CEO.
The NBTA network previously included operations in Australia, Brazil, Canada, Mexico, and the U.S. Earlier this year NBTA Europe was formed in partnership with seven groups across the continent, providing NBTA members an expanded network of peers and colleagues in the second largest business travel market.
Michael W. McCormick, NBTA’s executive director said association members would have opportunities to provide input to help shape the new GBTA brand: “From graphics to member benefits, your ideas will help determine the new look and feel of a newly-energized organization.”