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November 2014

SMERF Meetings Evolve

November 21, 2014


SMERF Meetings Evolve
A look at the changing social, military, education, religious and fraternal landscape.

By Eric Andersen

The SMERF market is generally known as the “old reliable” standby, which continues to book meetings even in the harshest of economic climates, while always remaining budget-conscious.

However, it would be incorrect to say the SMERF market planners (who plan events in the Social, Military, Education, Religious and Fraternal segments), haven’t had to adjust their strategies over the years. An aging population, new advances in technology and the rise of the millennial generation must all be accounted for. In addition, hospitality providers need to be aware of the budget restrictions and limitations most SMERF groups face, even while hotel and convention business is on the upswing.

Here is a breakdown of what is on the mind of professionals who work in each of the traditional SMERF sectors, including details on the specific needs and challenges associated with each segment.




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