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December 2014

Diversity Marketing Diversifies

December 19, 2014


Diversity Marketing Diversifies
CVBs and other industry suppliers are winning business through refined outreach efforts

By Ruth A. Hill

The right rhetoric and people in brochure photos used to suffice for a good diversity marketing effort by destinations and other industry suppliers, but no more. Today, marketing initiatives that define brands as welcoming and equipped to host varied population segments must be not only authentic, but diverse themselves....


Where do you fit in?

Careers: Where Do You Fit In?
Wednesday, January 14, 2015

Join Meetings Focus and top meetings industry educator and planner Joan Eisenstodt, along with a panel of planners representing the beginning, mid-career and late-career phases, for this On Location Video Broadcast filmed at PCMA’s Convening Leaders conference in Chicago.

Register today!



Achieving Success with Diverse Communities

By Ruth A. Hill

Understand the economics.
It's no longer enough to give lip service to inclusivity. Successful courting of diverse groups can increase market share and impact the bottom line, but it requires committing resources, time and patience to build the numbers.....




Best Practices for Event Budgeting

January 28, 2015

Does budgeting make you bonkers? Do spreadsheets make your eyes glaze over? Do calculations make you crazy? Now is the time to change all that. This webinar will help you understand....

Sponsored By:
Saratoga Convention and Tourism Bureau
Paragon Casino and Resort