2013 saw a huge jump in mobile advertising numbers—up 145% to $3 billion in the first half of the year. More event planners are leveraging this fast-growing mobile trend to create a stronger connection between attendees and sponsors. Native apps, specifically, are creating a more interactive experience, resulting in increased number of leads, brand awareness, and ROI. Sign up for this webinar and find out how a mobile app by CrowdCompass can help you meet your event advertising and sponsorship goals for 2014.
- Major mobile advertising trends and how they impact events
- The top 5 ways to monetize your app and increase ROI
- How to integrate mobile sponsorships successfully
Earn CEUs: CIC has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Project Management and Meeting or Event Domain of the CMP or CMP-HC Standards.
Kevin Long is VP of Marketing at CrowdCompass - Cvent. Kevin helps event organizers incorporate mobile in their planning andmarketing strategies. He educates them on how to successfully launch a mobile event app so it turns attendees into ambassadors and sponsors into family - making events more popular.
Tonya Harris is Communications Manager, Council of Great City Schools. Tonya Harris is the communications manager for the Council of the Great City Schools, where she coordinates press relations and public information for the Council, the only national organization exclusively representing the needs of urban public schools. She serves as the Council's webmaster as well as the associate editor for the award-winning Urban Educator newsletter and develops various forms of communications through advertising, electronic productions and special events as well as publications.