A great event needs great marketing to get the word out, build excitement, and ultimately drive registrations. Despite the growth in social and other online channels, email continues to be the primary driver of attendance, but it's tough to know if you're maximizing this valuable communication channel.

Best Practices from the Field
With so much conflicting information out there, we've collected best practices from marketers, event planners, and other meetings professionals to come up with the seven most important elements for building your event email marketing plan.

What You’ll Learn
After this 45 minute discussion, you'll walk away knowing:

• How to define your target audience
• How to create an email campaign calendar
• What kinds of email to send and when
• What information should (and should not) go in your emails
• How to know if your emails are working (and how to fix them if they’re not)

All registrants will get a free Event Email Template Kit, as well as an on-demand recording of the presentation. Register Today!

Kevin Yanushefski, Team Lead, Marketing Operations at Cvent. Kevin has been with Cvent for 5 years in sales and marketing. As Team Lead, Marketing, he is responsible for developing the messaging and positioning of Cvent’s Event Management product, designing and executing marketing campaigns, and generating leads for the sales team. When not at work, Kevin can be found performing at open mics or rocking with his band. Kevin graduated from the University of Virginia where he studied Psychology and Economics.