February 2015

Stellar new offerings invigorate Atlanta's meetings market

by Zachary Chouteau


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    The Quad, College Football Hall of Fame



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    Delta Flight Museum



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    Cooks & Soldiers


Already a haven of cool venues, “Hotlanta” has heated up even more as a meetings hub with the infusion of several new and recent group-friendly lures.

“More than $1.5 billion in new development opened [in 2014] in Atlanta,” says Mark Vaughan, executive vice president and chief sales officer for the Atlanta CVB. “New facilities like the Center for Civil and Human Rights and College Football Hall of Fame were developed with the meeting planner in mind to offer unique spaces for special events and programs just steps away from the Georgia World Congress Center and downtown hotels.”

Here’s a closer look at some of Atlanta’s most recent newcomers for planners to ponder, beginning with a serious bastion of civil rights history.

NATIONAL CENTER FOR CIVIL AND HUMAN RIGHTS

“Events held at the Center for Civil and Human Rights are memorable and meaningful,” says Elizabeth Mays, events manager at the venue.

Upon its launch last summer, the 43,000-square-foot venue quickly booked close to 60 events, and it can host up to 1,200 attendees for functions of all kinds. Spaces include a stylish lobby with ample natural light with capacity for about 150 reception style, and a full buyout of the sprawling modern setting is also possible.

Groups can also take in three inspirational galleries that include a tribute to the legendary Martin Luther King Jr. Guided tours can also be arranged with advance notice.

COLLEGE FOOTBALL HALL OF FAME

“The College Football Hall of Fame and Chick-fil-A Fan Experience is like no other,” says Brad Olecki, chief revenue officer at the modern new 95,000-square-foot facility. “It is interactive, engaging and puts the fan in the game like never before.”

Attendees can relive their glory days—or create new memories—by taking to a 45-yard field to kick field goals or maneuver a touchdown obstacle course. An ESPN GameDay Desk that lets visitors play sports anchormen is another hit.

Top function spaces include a high-tech theater able to seat 150 attendees and the aforementioned mini field, which can host up to 1,450 for a reception. Groups can also do a full takeover for major affairs of up to 3,500.

DELTA FLIGHT MUSEUM

Located near the world’s busiest airport (Hartsfield-Jackson) at Delta’s headquarters, the Delta Flight Museum is housed in revamped airplane hangars from the 1940s, offering cavernous and compelling spaces for tours and receptions.

Engaging exhibits, including a cutting-edge flight simulator once used to actually train Delta pilots, let attendees get hands-on experiences, and about 68,000 square feet of eye-catching event space can handle all kinds of groups. One especially unique setting is the Tri-Star Conference Room set inside the fuselage of Lockheed’s first TriStar prototype aircraft.


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